Designer Profile –
Li Zhen was born in Changting, Fujian province on September 19, 1983. He graduated from Shanghai Donghua University majoring in fashion design engineering. Since 2006, he has been the chief designer and artistic director of various women’s wear brands in China.
In 2008, He established the Outline for women’s wear and became the first woman’s wear brand advocating structural aesthetics in China.
From 2006 to 2009, he successively served as the chief designer and artistic director of various women’s clothing brands in China and cooperated with PENNYBLACK JUSTCAVALLI and other famous brands in the world. He has been rated as the most valuable womenswear designer and merchandiser by many media in Shenzhen.
2009-2010 is the year he founded Outline. With a legion of market operation, Outline has successfully penetrated into China’s major business circles and won many outstanding achievements, attracting much attention from the fashion industry. In view of the success of cotton and linen cutting design aesthetic, Li Zhen has become to be known as the “cotton and linen cutting master.” He has been invited to Hu’nan satellite TV, dragon TV and other media for interviews on his works.
In 2016, Li Zhen Shenzhen design studio was established. Li Zhen presented Outline’s AW “silver free” series at China International Fashion Week 2016 and won the top ten China designers award.
In 2017 Li Zhen presented Outline’s AW “mom’s vegetable garden” series and SS “Touch happiness” series.
In 2018, the ZRSH was born in Shenzhen and the ZRSH first series for SS2019 was released in Xiamen, inspirations from exploring the world with the soul and changing the life state of all women with creativity.
Li Zhen is never just a designer. He is thinking about the world, like a nutrient and will always be nourishing every corner of the fashion industry soil.
Li Zhen is an esteem pioneer member and fashion ambassador of the ASEAN Fashion Designer Showcase representing China.