AFDS Fashion Ambassador – ALO LO – SARA LOLO.

INTRODUCING ASEAN Fashion Designers Showcase #AFDS #new #fashionambassador, Alo Lo from Macau, China.


Alo Lo is an award-winning fashion designer from Macau. He developed an interest in apparel design from a young age and remembers his mother working at the sewing machine in his room. Alo used to listen to that sound of the machine while falling asleep and till today, it still evokes a feeling of joy within him.

In addition to fashion design work, Alo also does hair styling and styling work. He has created many hair and image designs for major fashion shows and hair shows around the world and has many celebrities and is the celebrity’s queen hair stylist in Macau.

Alo realized that hairstyling is not a dominant element as compared to fashion design. He studied a diploma in fashion at Macau Productivity and Technology Transfer Centre (CPTTM). After graduation, he decided to forge his path in fashion design so he could tell his own personal story. And Alo has been doing just that for the past 10 years now.

In 2013, Alo and his classmate founded AURALO ARTE and since their first spring/summer 2014 collection, AURALO ARTE has staged shows across Hong Kong, Taiwan, and the rest of Asia. The brand is endorsed and worn by local celebrities, was nominated as the most valuable brand of 2016 (Macao) at the Fashion Asia Awards, and was the designated clothing brand of Miss International Macau 2016-2018. Targeting young women aged 25 to 40, AURALO ARTE offers romantic and feminine items.

In 2020, Alo Lo started his own brand – SARA LOLO. The brand SARA LOLO is named after ALo’s mother, who evokes ideals of a princess and happiness for him.

Femininity is the key word for SARA LOLO, which is expressed through a mix of Eastern and Western elements using a variety of sewing techniques to create a very feminine beauty. The inspiration for the brand designs is based on Macau, adding different Chinese and Western elements such as Western imperial styles, and Chinese embroidery.

Always focusing on fashion, art and culture can create a lot of inspiration for him. At the same time, he can also use fashion to express modern classic stories and bring more positive messages to everyone. Alo has always considered himself as being culturally affluent. It is his passion to dress people and to explore creativity. He does not fall back in experimenting and taking risks as an artist.

Alo has won many awards – In 2016, he won the annual fashion brand award at the Fashion Asia Macao Awards. 2019, he won the IEQBA Quality Brand Selection Award for International Potential Brand Award and the Beauty Master International Beauty Award for being influential beauty brand award.  At the SIM Performing Arts Festival 2020, he won the Best Model and Fashion Award and the INSTITUTO CULTURAL de MACAO Fashion Design Subsidy Program from 2015 – 2020, for outstanding fashion design works.

Alo Lo is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing China.

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