ASEAN Fashion Designers Showcase x SILK ROAD INTERNATIONAL FASHION WEEK 2019 – Macau, China, 6th – 10th November 2019.

#afds #ama #srifw2019 #collaborataion #support #asean #aseanplusthree #ltpro #fashionambassador #haydenng #bandidlasavong #natachavan #modelambassador


BOAD x AFDS 2019

Did you know that Kuching, the capital of Sarawak, is simply unique. 
No other city in Malaysia has such a romantic and unlikely history, nor displays its charms with such an easy grace.

Presenting 21 International Fashion Ambassadors and 12 International Model Ambassadors from the ASEAN Fashion Designers Showcase, together with 19 Malaysian and Sarawakian Models.

BEST of ASEAN Designers joins hands with AFDS, at The Spring Shopping Mall and Borneo Convention Centre Kuching (BCCK).

●● BOAD GALA SHOW featuring Haute Couture: 
7th Sept 2019 – 6 pm – BCCK

6th to 8th Sep 2019 – The Spring.

6th Sep 2019 – 7.30 pm – The Spring.

7th Sep 2019 – 9 am & 11.30 am – The Spring.

● BOAD Ready To Wear SHOWCASE: 
8th Sep 2019 – 1 pm/3.30 pm/5.30 pm – The Spring.

FOR tickets – Gala Nite – Please contact Ms Khu 0123430415 /

Made possible with the support of MTAYCS. 
● Sarawak Travel, Malaysia, Borneo.

BOAD Partners 
● Volvo Cars – Fotroende Automobile Volvo Kuching
● The Spring
● Citadines Uplands Kuching – Apart Hotel
● Borneo Convention Centre Kuching (BCCK)
● Salon De Pelo – Mark Chiam
● Lee Ming Press
● #catherinesdesign
● Ran & Nong Creations
● Wan Bynun

AFDS Regional Partners
● The Luxury Network Singapore
● Diplomatic Council
● IMP International – Ms Ida Ong
● #BEAUTE – Mr Tinoq Goh + Mr Dylan Chan
● #BRIANJEREMIAH – Mr Brian Jeremiah
● #AsiaModelAssocation

#afds #boad2019 #boadafds2019 #fashiondesigner #aseanfashiondesigners#aseanmodels #becoursefashionmatters #demicouture #readytowear#supportasean #supportlocal #visitsarawak #bringingkuchingtotheworld#aarawaktourism #stb #volvo #fotroendeautomobile #thespringmall#citadinesuplandskuching #salondepelo #leemingpress #ltpro #impinternational#beautebytinoqdylan #brianjeremiah #theluxurynetworksg # diplomaticcouncil #ama

AFDS Fashion Ambassador – Catherine Wong

catherine wong copyINTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador Sarikei, Malaysia – Catherine LK Wong – Catherine’s Design.

Designer Profile

Unique + Exclusive + Fashionable ~ that’s the lifestyle that Catherine has lived with since she was a little kampung girl in a little town named Sarikei in Sarawak. At the age of 9 unlike other girls, her toys were traditional sewing machine, needles, yarn and fabrics scraps. It seemed like fashion has been in her blood from the day she was born, and it became more obvious to her and family when she started to sew and draw endless fashionable clothes.

After graduating from high school, Catherine hid her passion, and committed herself to a 9-year secretarial job in an established timber firm. Who would have known that the 9 years of work did not stop her from believing in her dream but instead became her steppingstone in resurrecting her passion in fashion design!

With enough hard-earned saving, Catherine decided to trade in her secretarial skills for one of the threads and needle, to pursue her dream. In 2000, she packed her bags and went to study Fashion Design in Kuala Lumpur. Upon graduation, she had the chance to expand her fashion knowledge further by participating in the Image & Colour Analysis courses with Colour Me Beautiful, an established image consultant and personal stylist academy.

Within a year Catherine proudly established her own atelier, Catherine’s Design in October 2001. And this lady again surprised her family and friends with her bold decision to return to her little hometown to expand her line. She was queried by many with one expected question: WHY?

“THINK GLOBAL, ACT LOCAL” – That’s Catherine. That is the ultimate reason.

For her, fashion designing is not only a rewarding business bit most importantly it is her passion.

She’s truly a Sarawakian who is keen in modernising the traditional BATIK & PUA-KUMBU, which so happens to be her two favorite most-used local fabrics. This not only helps in boosting and churning the local economy, it also promotes the beautiful fabrics of Sarawak and making the local Sarawakian looking great with that special local favor.

Up till now, Catherine is the preferred Image Designer of many local celebrities and is also actively involved as a Beauty Pageant judge for Miss Cheongsam Borneo Cultural Festival and Miss Chinese Chamber of Commerce Sarawak, among many others.

Catherine is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Malaysia.

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INTRODUCING ASEAN Fashion Designers Showcase latest #modelambassadorDom.

The youngest in the AFDS family, this 16 yrs old, up and coming professional model, is half Thai-Australia stands at 182 cm and was on The Face Thailand – Men Season 2.


AFDS Fashion Ambassador – Wan Bainun


INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador Kuching, Malaysia – Wan Bainun – Wan Bynun.

Designer Profile

Up-and-coming young Sarawakian fashion designer Wan Bainun Wan Zaizodin, is driven by her passion for fashion as well as a strong desire to contribute to the local weaving industry, using Sarawak ethnic designs.

Barely five years since she graduated with a degree in fashion design from Universiti Teknologi Mara, she has already made a mark in the fashion business in her home state of Sarawak and has started her own business and fashion line with a boutique, Wan Bynun, in the city.

But it has not been a smooth ride for Wan Bainun. Without any capital to start her business in the early years when she returned to her home state after completing her studies, she had to contend with working as a customer service officer in a telecommunications company.

Determined to start her own fashion business and open a boutique, each month, she would stash away a large part of her salary as capital for her business. She also sold some of her clothes to local boutiques and vendors in shopping centres to earn money to start her business.

In 2016, armed with a small capital of only RM6,000 and the support and prayers of her parents, Wan Bainun achieved her dream and opened her boutique in the middle of Kuching city, China Street.

At the same time, she knew she had to keep her ears and eyes open to the dynamic fashion industry and so she began joining any and every fashion competition held locally and overseas.

These included the Sarawak Fashion Award 2016, Sarawak Fashion Fiesta 2016, Borneo Fashion Week 2017 and the Borneo International Beads Conference Fashion Show 2017.

Slowly but surely, she began to build a reputation for herself, especially after winning second prize in the Sarawak Fashion Award competition in 2017.
Last year, Wan Bainun was chosen to represent Sarawak in the Indonesia Modest Fashion Week 2018 in Jakarta in the young designers’ category.

Wan Bainun stands tall today knowing that she has carved her own territory in the fashion industry where one risky move can make or break a designer.

Wan Bainun is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Malaysia.

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INTRODUCING ASEAN Fashion Designers Showcase latest #modelambassador, Munguntsatsralt Munguunuu.

Supermodel Munguntsatsralt come from Mongolia and stands at 1.78mts.

She won 2nd runner up at Miss Mongolia 2018.


MODEL AMBASSADOR – พีระวัฒน์ รฐาธนัตมหัตสิน


INTRODUCING ASEAN Fashion Designers Showcase latest 

#modelambassadorพีระวัฒน์ รฐาธนัตมหัตสิน

Simply known as Pure to his friends, this up and coming Professional model + fitness trainer comes from Yasothon and is currently residing in Bangkok, Thailand.


AFDS Fashion Ambassador – Ranong Peru


INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador Malaysia – Ranong Peru – Ran & Nong Creations.

Designer Profile

An ethnic Lun Bawang, Nur Rahmah Ranong Abdullah grew up in a close-knit community in the mountainous village of Ba’Kalalan in Sarawak. A small tribal community by most standards, it was one that fostered a strong sense of family bonding and, as it happens, artistic flair.

Known to her friends and family simply as Ranong Peru, the industrious artisan grew up watching her mother beading her ethnic headgear and traditional costumes at the end of a long day working in the paddy field.

“I came from a rural community and grew up with a family background of hard toil,” shares Ranong.

“I never knew then that I had the capacity for handicrafts in my motor skills, but it became a more dominant trait after I left my career in the hospitality industry.”

While accompanying her husband on an overseas posting to Jakarta, Ranong earned her certification in Spa Management from Mustika Ratu Indonesia.

It was later, during similar travels to Cape Town in South Africa, that she would truly discover the uplifting potential of arts and crafts.

“In Cape Town, I networked and developed a very close relationship with the motherly ‘Big Black Mamas’ – as they’re fondly called for their cheerfulness and hospitality – and we’d gather together to knit.

“The cost of knitting yarns was relatively cheaper there and the choices of types and colours were in abundance! I realised that being in a conducive environment like this and surrounded by friendly people helped me to express my creativity.”
One after another came hand-knitted bedspreads, cushion covers, table placemats and crocheted baby apparel from this fortuitous stay in Cape Town.

Upon her return to Sarawak in late 2009, Ranong’s third daughter gifted her mother with the creation of a simple blog. It wasn’t long before Ranong began uploading photos of her kitschy creations online – a compilation of baby and toddlers’ clothes, mittens and other adorable crocheted items.

“My passion then grew into a commercial commitment when I received my very first online order from Mexico for an adult knitted shawl through this same blog!” says Ranong.

With the conception of her proprietorship, Nadinmas Enterprise in 2010 came the start of Ran & Nong Creations, a brand that would first focus on equipping more artisans from her homeland in Sarawak and second, showcase Ranong’s artistic wares to the world.

“I’m aware that womenfolk need to be self-reliant, economically independent and financially stable to face the challenges of today’s social environment, be they from the rural or urban communities,” she says.

“That’s why my focus is very much towards empowering women – particularly single mothers and underprivileged women – nevertheless, there are already intakes of male artisans and craftsmen participating in my Skills Training Courses!”

Ranong is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Malaysia.


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AFDS Fashion Ambassador – Fion Poon


INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador Malaysia – Fion Poon – FION POON

Designer Profile

Inspired by her mentor Dato’ Professor Jimmy Choo, Fion Poon is making great efforts promoting a heritage into the fashion scene. She studied under Choo for eight years and has now started two lines of shoes and handbags made from batik and songket, traditional art and wear in Malaysia.

Fion’s aim has been specially to make Malaysians proud, and in the process, she has made the international community raise their eyebrows at the potential of such Malaysian designers.

“To continue learning and to remain inspired are the most important aspects of a designer’s life. The journey has been challenging but it is satisfying. 26 years as a designer, has taught me a great deal and continue to teach me as I go about my passion.”

Unique in her signature style, she aspires to make Malaysia proud.

Fion is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Malaysia.

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INTRODUCING ASEAN Fashion Designers Showcase latest #modelambassador, Azzaya, Аззаяа Заяа

Azzaya come from Mongolia and is Miss Asia 2018.




INTRODUCING ASEAN Fashion Designers Showcase latest #modelambassadorPeerawat Sareewong.

Affectionately known as Wayo to his fans, this up and coming Thai model + actor is Mister ChiangMai Thailand 2018 1st Runner Up crowned last December.


AFDS Fashion Ambassador – Fan Yan Yan

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INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador China – Fan Yan Yan – The Art Silk by Fan Yanyan.

Designer Profile

An icon of sophistication and graceful style, Yan Yan is a renowned China fashion designer, best known for a unique creations of silk scarves.

The fine-arts graduate believes many artistic treasures scattered along the ancient international trade route harbor “authentic” inspirations from humanity, religion and nature, rather than modern commercialism.

Unlike her classmates, Fan did not look for jobs after graduating from college in Xi’an in 2000. She went to Dunhuang, Gansu province, to create facsimiles of frescoes in the Mogao Grottoes for two years.

Dunhuang’s tourism boom after 2002 made her feel uncomfortable. So, she left for Beijing to work as a designer for a scarf import-export company. She quit in 2008, eager for a less commercial opportunity and outlet for her talent. Before that, she got married and became a mother. She spent a whole year at home in Beijing, resting and contemplating her future.

Fan started her studio to paint on silk-the “best and irreplaceable material”-crystallizing ancient China’s wisdom and beauty. She painted her memories of Dunhuang on silk for 40 days straight.

Some of the paintings created in those 40 days are exhibited in her studio in Xi’an. She believes those, which she has titled Dream Dunhuang, are her best works.

Fan and her family returned to Xi’an in 2009, which she thinks is more suitable for her creation because of the city’s historical connection with the Silk Road and the Tang Dynasty-a peak in China’s ancient art and literature.

Yan Yan launched her eponymous brand “Fan YanYan” in 2009. She integrate tradition with fashion, life with art to tell Chinese stories, and form Fan Yanyan’s silk art with unique concepts and value systems, so that the world can reinterpret the beauty of Chinese silk art and make the world understand and love Chinese traditional culture more.

Fan Yan Yan has more than 400 patent designs with silk road culture as the theme, forming several major product areas with silk artwork, silk cultural gifts and silk art decoration as the main line, involving products are silk scarves, silk purses, umbrellas, clothing, household goods, etc. Among them, “Freedom”, “Zodiac”, “Pure Land”, “EAWC”, “Pelden Lhamo”, “Encounter” and “Phoenix Comes from the East” and other silk artistic works have been collected by international dignitaries and celebrities or entered the world stage as diplomatic gifts. They have won wide praise from the international community.

Yan Yan is the first Chinese woman to win the “Artemis Goddess Award” for two consecutive terms, who was honored by the Global Women’s Forum in the US Congress. She was also titled as “the first person in Chinese silk art”. Her works have been collected by former US President Barack Obama, former UN Secretary General Ban Ki-moon, former Sri Lankan President Mahinda Rajapaksa, former US Secretary of State and former US First Lady Hillary Diane Rodham Clinton, former New Zealand Prime Minister Jenny Shipley, former Bhutanese Prime Minister Kenzan Dodge, Greek Minister of Tourism Elena Kountoura, former Japanese First Lady Keiko Fukuda, Assistant Director General of UNESCO Hans Doveller, Director of the Silk Road Department of the UN World Tourism Organization Ella Peleva, Secretary General of the International Chamber of Commerce Jean Guy Carriere and other dignitaries.

Yan Yan is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing China.



ASEAN FASHION DESIGNERS SHOWCASE joined hands with PENANG FASHION WEEK 2019 at Gurney Paragon Mall on 4th May 2019.

Thank you Mr CJ Tan of CJ BUG PRODUCTION for the amazing video!

● Micheal Ooi – MOfactory – MALAYSIA
● Lenny Agustin – Lenny Agustin – INDONESIA
● Natacha Van – Natacha Van Collection – CAMBODIA
● Zin Myat Myat Win – #ZIN – MYANMAR
● Ho Tran Da Thao – Tsafari by HO TRAN DA THAO – VIETNAM
● Bandid Lasavong – MEN folder – LAOS
● Pitnapat Yotinratanachai – Pitnapat – THAILAND
● Pat Santos – Pat Santos – Fashion Designer – PHILIPPINES
● Sylvia Lim + Jennifer – The Emporium Group – SINGAPORE

AFDS Model Ambassadors and Guest Models –

● Bee Bee Biebee – Miss tourism Laos 2018
● Yui – Miss Supranational Laos ມີສຊຸບປຣາເນຊັນແນລລາວ 2018 – Laos 
● Wern Duangthip – Miss World Laos 2018, 1st Runner Up – Lao
● Jan V – Pinay Beauty Queen Academy Reality TV Show, 2nd Runner up and Philippine Next Top Model , Top 10
● Cherry – Professional Model – Philippines
● Hannah -Mutya Ng Pilipinas Top Model of the World 2017 and AMA Asian International Supermodel 2017, 1st Runner Up – Philippines
● Pauline – World’s Best Models – Philippines 2018 Female Winner, and Miss Supermodel globe 2019,1st Runner-up – Philippines
● Rodina – Ford Models Supermodel of the World 2008, 1st Runner Up – Philippines
● Ali – World’s Best Models – Philippines 2017,1st Runner Up – Philippines
● Hano- Professional Model – Malaysia
● Jeff – Professional Model – Philippines
● Teler – Top actor, singer and presenter – Laos
● Willy – Top actor and singer – Laos
● CoCo – Professional Model and Fashion Influencer – Myanmar
● Meena – Mrs Singapore World 2015/16 – Singapore


● Jess Cayrrezah Tan – Professional Model – Penang, Malaysia 
● Poupay – Winner of WOW Laos Reality TV Show – Laos
● May Nelamith – Miss World Laos 2018, Miss Popular
● Dominic – Professional Model – Malaysia
● Bryan – Profressional Model – Malaysia
● Richie – Professional Model – Thailand 
● Danny – Professional Model – Malaysia
● Ming – Professional Model – China

#afds #pgfw2019 #afdspgfw2019 #fashiondesigner #aseanfashiondesigners#aseanmodels #gurneyparagonmall #doubletreebyhiltonpg #thenortham#becoursefashionmatters #demicouture #readytowear #supportasean#supportlocal


Press Releases on AFDS x PGFW2019 Designers





Press releases from Guang Ming Daily on AFDS x PGFW2019 from 26th April to 1st May 2019 featuring designers – Hayden Ng of Singapore, Fadzil Hardin of Brunei, Natacha Van of Cambodia and Pitnapat Yotinratanachai of Thailand.

GM 050519GUANG MING DAILY – 5th MAY 2019

Sin Chew Daily 050519SIN CHEW DAILY – 5th MAY 2019

WhatsApp Image 2019-05-16 at 14.59.04THE STAR – 14th MAY 2019



Selamat Hari Raya Aidilfitri

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Wishing you and family a warm and blessed Aidilfitri, showered with love and happiness, with laughters and joy! 
Selamat Hari Raya from all at ASEAN Fashion Designers Showcase!


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NEXT STOP for ASEAN Fashion Designers Showcase will be Kuching, Malaysia!

Save the dates 6th – 8th September 2019!

#afds #boad2019 #visitsarawak#bringingkuchingtotheworld #fashiondesigner#aseanfashiondesigners #aseanmodels#becoursefashionmatters #demicouture#readytowear #couture #supportasean #supportlocal#supportlocaldesigners 

AFDS 2018 Report of Activities

YOGOFI – AFDS Official Travel Companion Partner for 2019/20.


ASEAN Fashion Designers Showcase is proud to is announce that Yogofi – Global Mobile WiFi Hotspots – is on board with us, as the Official Travel Companion Partner for 2019/20.

The innovative “Yogofi” pocket Wi-Fi device provides international data connectivity to customers at a competitive price point in over 100 countries using a unique virtual SIM solutions.

While giving brands insights to unique business and social users travel behaviors by building user movement patterns, heat maps and identifying unique points of interests.

This helps provide airlines, hotels, on-line/traditional, travel agencies, attractions with unique perspectives to travelers that embrace the possibility of learning more about their customers and allowing them and their partners to build unique experiences around their targeted customers.

Yogofi is also able to provide location-based targeting of customers providing the ability to push in destination/locations with tailored suggestions and up-selling possibilities.



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