AFDS Fashion Ambassador – Ranong Peru


INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador Malaysia – Ranong Peru – Ran & Nong Creations.

Designer Profile

An ethnic Lun Bawang, Nur Rahmah Ranong Abdullah grew up in a close-knit community in the mountainous village of Ba’Kalalan in Sarawak. A small tribal community by most standards, it was one that fostered a strong sense of family bonding and, as it happens, artistic flair.

Known to her friends and family simply as Ranong Peru, the industrious artisan grew up watching her mother beading her ethnic headgear and traditional costumes at the end of a long day working in the paddy field.

“I came from a rural community and grew up with a family background of hard toil,” shares Ranong.

“I never knew then that I had the capacity for handicrafts in my motor skills, but it became a more dominant trait after I left my career in the hospitality industry.”

While accompanying her husband on an overseas posting to Jakarta, Ranong earned her certification in Spa Management from Mustika Ratu Indonesia.

It was later, during similar travels to Cape Town in South Africa, that she would truly discover the uplifting potential of arts and crafts.

“In Cape Town, I networked and developed a very close relationship with the motherly ‘Big Black Mamas’ – as they’re fondly called for their cheerfulness and hospitality – and we’d gather together to knit.

“The cost of knitting yarns was relatively cheaper there and the choices of types and colours were in abundance! I realised that being in a conducive environment like this and surrounded by friendly people helped me to express my creativity.”
One after another came hand-knitted bedspreads, cushion covers, table placemats and crocheted baby apparel from this fortuitous stay in Cape Town.

Upon her return to Sarawak in late 2009, Ranong’s third daughter gifted her mother with the creation of a simple blog. It wasn’t long before Ranong began uploading photos of her kitschy creations online – a compilation of baby and toddlers’ clothes, mittens and other adorable crocheted items.

“My passion then grew into a commercial commitment when I received my very first online order from Mexico for an adult knitted shawl through this same blog!” says Ranong.

With the conception of her proprietorship, Nadinmas Enterprise in 2010 came the start of Ran & Nong Creations, a brand that would first focus on equipping more artisans from her homeland in Sarawak and second, showcase Ranong’s artistic wares to the world.

“I’m aware that womenfolk need to be self-reliant, economically independent and financially stable to face the challenges of today’s social environment, be they from the rural or urban communities,” she says.

“That’s why my focus is very much towards empowering women – particularly single mothers and underprivileged women – nevertheless, there are already intakes of male artisans and craftsmen participating in my Skills Training Courses!”

Ranong is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Malaysia.


RANONG x AFDS LOGO-vert-horz

AFDS Fashion Ambassador – Fan Yan Yan

Yan Yan LOGO-vert-horz


INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador China – Fan Yan Yan – The Art Silk by Fan Yanyan.

Designer Profile

An icon of sophistication and graceful style, Yan Yan is a renowned China fashion designer, best known for a unique creations of silk scarves.

The fine-arts graduate believes many artistic treasures scattered along the ancient international trade route harbor “authentic” inspirations from humanity, religion and nature, rather than modern commercialism.

Unlike her classmates, Fan did not look for jobs after graduating from college in Xi’an in 2000. She went to Dunhuang, Gansu province, to create facsimiles of frescoes in the Mogao Grottoes for two years.

Dunhuang’s tourism boom after 2002 made her feel uncomfortable. So, she left for Beijing to work as a designer for a scarf import-export company. She quit in 2008, eager for a less commercial opportunity and outlet for her talent. Before that, she got married and became a mother. She spent a whole year at home in Beijing, resting and contemplating her future.

Fan started her studio to paint on silk-the “best and irreplaceable material”-crystallizing ancient China’s wisdom and beauty. She painted her memories of Dunhuang on silk for 40 days straight.

Some of the paintings created in those 40 days are exhibited in her studio in Xi’an. She believes those, which she has titled Dream Dunhuang, are her best works.

Fan and her family returned to Xi’an in 2009, which she thinks is more suitable for her creation because of the city’s historical connection with the Silk Road and the Tang Dynasty-a peak in China’s ancient art and literature.

Yan Yan launched her eponymous brand “Fan YanYan” in 2009. She integrate tradition with fashion, life with art to tell Chinese stories, and form Fan Yanyan’s silk art with unique concepts and value systems, so that the world can reinterpret the beauty of Chinese silk art and make the world understand and love Chinese traditional culture more.

Fan Yan Yan has more than 400 patent designs with silk road culture as the theme, forming several major product areas with silk artwork, silk cultural gifts and silk art decoration as the main line, involving products are silk scarves, silk purses, umbrellas, clothing, household goods, etc. Among them, “Freedom”, “Zodiac”, “Pure Land”, “EAWC”, “Pelden Lhamo”, “Encounter” and “Phoenix Comes from the East” and other silk artistic works have been collected by international dignitaries and celebrities or entered the world stage as diplomatic gifts. They have won wide praise from the international community.

Yan Yan is the first Chinese woman to win the “Artemis Goddess Award” for two consecutive terms, who was honored by the Global Women’s Forum in the US Congress. She was also titled as “the first person in Chinese silk art”. Her works have been collected by former US President Barack Obama, former UN Secretary General Ban Ki-moon, former Sri Lankan President Mahinda Rajapaksa, former US Secretary of State and former US First Lady Hillary Diane Rodham Clinton, former New Zealand Prime Minister Jenny Shipley, former Bhutanese Prime Minister Kenzan Dodge, Greek Minister of Tourism Elena Kountoura, former Japanese First Lady Keiko Fukuda, Assistant Director General of UNESCO Hans Doveller, Director of the Silk Road Department of the UN World Tourism Organization Ella Peleva, Secretary General of the International Chamber of Commerce Jean Guy Carriere and other dignitaries.

Yan Yan is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing China.



ASEAN FASHION DESIGNERS SHOWCASE joined hands with PENANG FASHION WEEK 2019 at Gurney Paragon Mall on 4th May 2019.

Thank you Mr CJ Tan of CJ BUG PRODUCTION for the amazing video!

● Micheal Ooi – MOfactory – MALAYSIA
● Lenny Agustin – Lenny Agustin – INDONESIA
● Natacha Van – Natacha Van Collection – CAMBODIA
● Zin Myat Myat Win – #ZIN – MYANMAR
● Ho Tran Da Thao – Tsafari by HO TRAN DA THAO – VIETNAM
● Bandid Lasavong – MEN folder – LAOS
● Pitnapat Yotinratanachai – Pitnapat – THAILAND
● Pat Santos – Pat Santos – Fashion Designer – PHILIPPINES
● Sylvia Lim + Jennifer – The Emporium Group – SINGAPORE

AFDS Model Ambassadors and Guest Models –

● Bee Bee Biebee – Miss tourism Laos 2018
● Yui – Miss Supranational Laos ມີສຊຸບປຣາເນຊັນແນລລາວ 2018 – Laos 
● Wern Duangthip – Miss World Laos 2018, 1st Runner Up – Lao
● Jan V – Pinay Beauty Queen Academy Reality TV Show, 2nd Runner up and Philippine Next Top Model , Top 10
● Cherry – Professional Model – Philippines
● Hannah -Mutya Ng Pilipinas Top Model of the World 2017 and AMA Asian International Supermodel 2017, 1st Runner Up – Philippines
● Pauline – World’s Best Models – Philippines 2018 Female Winner, and Miss Supermodel globe 2019,1st Runner-up – Philippines
● Rodina – Ford Models Supermodel of the World 2008, 1st Runner Up – Philippines
● Ali – World’s Best Models – Philippines 2017,1st Runner Up – Philippines
● Hano- Professional Model – Malaysia
● Jeff – Professional Model – Philippines
● Teler – Top actor, singer and presenter – Laos
● Willy – Top actor and singer – Laos
● CoCo – Professional Model and Fashion Influencer – Myanmar
● Meena – Mrs Singapore World 2015/16 – Singapore


● Jess Cayrrezah Tan – Professional Model – Penang, Malaysia 
● Poupay – Winner of WOW Laos Reality TV Show – Laos
● May Nelamith – Miss World Laos 2018, Miss Popular
● Dominic – Professional Model – Malaysia
● Bryan – Profressional Model – Malaysia
● Richie – Professional Model – Thailand 
● Danny – Professional Model – Malaysia
● Ming – Professional Model – China

#afds #pgfw2019 #afdspgfw2019 #fashiondesigner #aseanfashiondesigners#aseanmodels #gurneyparagonmall #doubletreebyhiltonpg #thenortham#becoursefashionmatters #demicouture #readytowear #supportasean#supportlocal


Press Releases on AFDS x PGFW2019 Designers





Press releases from Guang Ming Daily on AFDS x PGFW2019 from 26th April to 1st May 2019 featuring designers – Hayden Ng of Singapore, Fadzil Hardin of Brunei, Natacha Van of Cambodia and Pitnapat Yotinratanachai of Thailand.

GM 050519GUANG MING DAILY – 5th MAY 2019

Sin Chew Daily 050519SIN CHEW DAILY – 5th MAY 2019

WhatsApp Image 2019-05-16 at 14.59.04THE STAR – 14th MAY 2019




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NEXT STOP for ASEAN Fashion Designers Showcase will be Kuching, Malaysia!

Save the dates 6th – 8th September 2019!

#afds #boad2019 #visitsarawak#bringingkuchingtotheworld #fashiondesigner#aseanfashiondesigners #aseanmodels#becoursefashionmatters #demicouture#readytowear #couture #supportasean #supportlocal#supportlocaldesigners 

AFDS Fashion Ambassador – Li Zhen


INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador China, Li Zhen – The ZRSH

Designer Profile –

Li Zhen was born in Changting, Fujian province on September 19, 1983. He graduated from Shanghai Donghua University majoring in fashion design engineering. Since 2006, he has been the chief designer and artistic director of various women’s wear brands in China.

In 2008, He established the Outline for women’s wear and became the first woman’s wear brand advocating structural aesthetics in China.

From 2006 to 2009, he successively served as the chief designer and artistic director of various women’s clothing brands in China and cooperated with PENNYBLACK JUSTCAVALLI and other famous brands in the world. He has been rated as the most valuable womenswear designer and merchandiser by many media in Shenzhen.

2009-2010 is the year he founded Outline. With a legion of market operation, Outline has successfully penetrated into China’s major business circles and won many outstanding achievements, attracting much attention from the fashion industry. In view of the success of cotton and linen cutting design aesthetic, Li Zhen has become to be known as the “cotton and linen cutting master.” He has been invited to Hu’nan satellite TV, dragon TV and other media for interviews on his works.

In 2016, Li Zhen Shenzhen design studio was established. Li Zhen presented Outline’s AW “silver free” series at China International Fashion Week 2016 and won the top ten China designers award.

In 2017 Li Zhen presented Outline’s AW “mom’s vegetable garden” series and SS “Touch happiness” series.

In 2018, the ZRSH was born in Shenzhen and the ZRSH first series for SS2019 was released in Xiamen, inspirations from exploring the world with the soul and changing the life state of all women with creativity.

Li Zhen is never just a designer. He is thinking about the world, like a nutrient and will always be nourishing every corner of the fashion industry soil.

Li Zhen is an esteem pioneer member and fashion ambassador of the ASEAN Fashion Designer Showcase representing China.

AFDS Fashion Ambassador – Ho Tran Da Thao

HO TRAN DA THAO-vert-horz

INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador Vietnam, Ho Tran Da Thao – Tsafari by HO TRAN DA THAO.

Designer Profile

A talented and enthusiastic woman, Ho Tran Da Thao is an Vietnamese businesswoman and fashion designer who has won many awards for the designs she produced. She comes from Gia Lai, the second-largest province in the Central Highlands of Vietnam, and she moved to Saigon to complete her education. She has worked in Itochu Corp and other well-known Vietnamese fashion companies to solidify her credentials.


Thao, as she is affectionately known, graduated from Douglas Mawson Institute of Technology (TAFE SA) and her journey into fashion started with winning the Mercedes-­‐Benz Asia Fashion Award 2004, representing Vietnam. She started her own fashion label – TSAFARI, in 2005.

In the year 2008, she received the International Young Fashion Entrepreneur Award from The British Council, and was awarded the VGAC Australian Alumni Award for Media, Culture and Arts 2014. Thao has also been featured in Businesswoman Vietnam magazine in 2015 and as the Harper’s Bazaar “Power Woman” in its Vietnam edition in 2017.

Thao’s style of fashion is described as feminine – very vibrant and expressive. Moreover, her fashion lines have been known for versatility and comfort. Her inspirations come from her love for nature, travel, culture, music and art. All this is well reflected in her collections – a unique and meaningful identity for the woman of today. Thao’s bold hues, graphical prints and exclusive detailing are her brand’s signature.

Thao aims to preserve Vietnamese hand-made techniques and traditional culture by ensuring a sustainable work for women artisans and seamstresses as she continues to expand her creative vision, soaking in creative influences from across the world.

Ho Tran Da Thao is an esteemed member and fashion ambassador of the ASEAN Fashion Designers Showcase representing Vietnam.

AFDS Fashion Ambassador – Dave Ocampo


INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador Philippines, Dave Ocampo – Dave Ocampo – Fashion Designer.

Designer Profile

Known for his evening and elegant creations, the designs he creates are worn by clients belonging to high-profile backgrounds. Dave Ocampo introduced his eponymous brand Dave Ocampo – Fashion Designer, and showed his collection for the first time during the 2011 Philippine Fashion Week. The range flaunted in the show included swimwear, womenswear and menswear.

Dave is recognized for boldly using colors, luxurious fabrics and defining outfits with stylish and clean lines. He has also shown his craftsmanship in special showcases that highlights his love and passion for Philippine creative arts. Among these shows are Metamorphosis of the Butterfly Sleeves (showcase of the Filipiniana), DENR-Environmental Summit – Eco Fashion Show (upcycled and recycled fashion), Biyaya ng Manobo Fashion Show (indigenous fabric turned in luxe wear creations), Tintura de Malabon (formal wear with the use of the Filipino art of dyeing) and Las Trajes de Boda en Las Casas (Filipino wedding showcase, specifically Mindanaoan weddings).

Currently, he is the Vice-President for External Affairs of the Designers Circle Philippines and is actively involved in many projects for its members, to foster partnership with both private and government organizations. Propelling an era of standing out and bringing new things to the fashion platform.

Dave is an esteem member and fashion ambassador of the ASEAN Fashion Designers Showcase representing Philippines.

AFDS Fashion Ambassador – Pui Souphaphone


INTRODUCING ASEAN Fashion Designers Showcase #new#fashionambassador Laos, Pui Sengsoudeth – Pui design by PS.

Designer Profile

Born on 9th February 1991, Pui Souphaphone is a Lao fashion designer based in Vientiane. She was always interested in fashion and as much as Pui loves wearing fashion, she likes designing too. 
She is among the list of Lao women who has a fondness for Lao’s glamorous traditional style of dressing.

In 2012, Pui decided to explore the world of fashion design by enrolling herself at BangkokFA, to develop her technical fashion knowledge and skill to pursue her interest.

The designer’s official start in the field of fashion is a seamless transformation of a passionate hobby to a triumphant career.

Pui’s designs are a great example of girly, magical and innovative creativity. She makes frothy and fantasy filled creations that often surprise viewers. It is no doubt takes guts to produce and display works in fashion that revolve around concepts than just beauty. Her elegant designs are worn by many Lao celebrities and pageant title holders.

Pui Souphaphone is considered as a woman with an amazing personal style, design sense and good attitude.

Pui Souphaphone is an esteem member and fashion ambassador of the ASEAN Fashion Designers Showcase representing Laos.

AFDS Fashion Ambassador – Fadzil Hadin


INTRODUCING ASEAN Fashion Designers Showcase #new #fashionambassador Brunei, Fadzil Hadin – CHANTIQUE BRUNEI.

Designer Profile

Dubai based fashion designer, Fadzil Hadin was born in Brunei and was introduced to fashion at a very young age. His mother’s clothing atelier, CHANTIQUE, had a great influence on Fadzil’s life and that’s what made him pursue a career in fashion design.

The year 2017 witnessed Fadzil Hadin taking over as creative director and fashion designer from his mother. He then introduced the label to Dubai, United Arab Emirates.

In July 2018, CHANTIQUE received the prestigious ‘Modest Fashion Award‘ by The Islamic Fashion and Design Council in Torino , Italy and also during the same year showcased the first ever modest fashion show called ‘ Modest Soirée” at Milan Fashion Week 2018.

CHANTIQUE comes from the Malay word ‘cantik” meaning beautiful from the Sultanate Kingdom of Brunei Darussalam.

Magical twist of fashion between Asia meeting Middle East to give you unique individual pieces drawn from Malay, Chinese and other ethnics heritage. Rich modern designs with embellishments, embroidery and beadworks.

CHANTIQUE always creates a feminine, romantic, stylish and captivating styles.

Fadzil Hadin is an esteem pioneer member and fashion ambassador of the ASEAN Fashion Designers Showcase representing Brunei Darussalam.

Signing ceremony of the MoU between Huo’erguosi Mojie Culture Media Co. Ltd. and ASEAN Fashion Designers Showcase, 10th December 2018, Xi’an China.


27505247Signing of MoU - Presidents, Huo’erguosi Mojie Culture Media Co. Ltd., Mr Wang HaoTian and ASEAN Fashion Designers Showcase, Mr Hayden Ng.

In December 2018, ASEAN Fashion Designers Showcase agreed to explore ways of cooperation with Huo’erguosi Mojie Culture Media Co. Ltd. entrusting that both parties actions aimed at approaching this goal. This resulted in an invitation to AFDS to take part in a regular cooperation and, following the decisions adopted in this regard by the Governing Boards of both organisations, a Memorandum of Understanding (MoU) was recently signed by the Presidents of Huo’erguosi Mojie Culture Media Co. Ltd., Mr Wang HaoTian and ASEAN Fashion Designers Showcase, Mr Hayden Ng.

The signing ceremony of the MoU between Huo’erguosi Mojie Culture Media Co. Ltd. and ASEAN Fashion Designers Showcase took place on the 10th December 2018 in Xi’an China.


With the signing of this MoU,  Huo’erguosi Mojie Culture Media Co. Ltd. and AFDS will launch a regular, wide-ranging cooperation between them for the mutual benefit of their respective members in Asian and in China and, more broadly, for the benefit of the fashion community. To promote the better and faster development of the fashion industry among Asian countries, promote the cultural exchange activities related to models in Asian countries, establish the status of Asian models in the International market and promote closer cultural exchanges among Asian countries.


ARise Lombok!Charity Project

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The journey of Miss World – Singapore 2018 in collaboration with ASEAN Fashion Designers Showcase and LT PRO (OFFICIAL) on the ARise Lombok! Charity Project, September 2018.



ASEAN Fashion Designers Showcase FINALE of DAY 2 at Ciputra World Surabaya, #cwfw2018.
Featuring #fashionambassadors
Zin Myat Myat Win– MYANMAR
Hannie & Neera – INDONESIA
Pitnapat Yotinratanachai – THAILAND
Pimsiri Nakswasdi – THAILAND
Sylvia Lim & Jennifer – SINGAPORE
Micheal Ooi – MALAYSIA
Dibya Hody – INDONESIA
● Hair + Makeup – LT PRO (OFFICIAL)
● Hair #regional #creativedirector – Dylan Chan
● Makeup #regional #creativedirector – Tinoq Goh
● Video + pics #regional #mediadirector – Clifford Yap – #Cliffy



ASEAN Fashion Designers Showcase DAY 1 at Ciputra World Surabaya, #cwfw2018.

Featuring #fashionambassadors –
● Min Thu Ryein – MYANMAR
● Yod Yoko – THAILAND
● LinhThu Ha – VIETNAM
● Jian Lasala – PHILIPPINES
● Natacha Van – CAMBODIA
● Melvin Shah – MALAYSIA
● Hayden Ng – SINGAPORE
● Lenny Agustin – INDONESIA

● Hair + Makeup – LT PRO (OFFICIAL)
● Hair #regional #creativedirector – Dylan Chan
● Makeup #regional #creativedirector – Tinoq Goh
● Video + pics #regional #mediadirector – Clifford Yap – #Cliffy

●● This was Melvin Shah last show with #AFDS at #CWFW2018


LT Pro presents AFDS at CWFW2018


LT PRO (OFFICIAL) presents ASEAN Fashion Designers Showcase in Surabaya, Indonesia, at Ciputra World Surabaya on 21st – 23rd September 2018.

AFDS #fashionambassador – Micheal Ooi


CONGRATULATIONS TO ASEAN FASHION DESIGNERS SHOWCASE #fashionambassador, Malaysia – Micheal Ooi on receiving – The Most Promising Designer of BFW2018 Award at the recent Borneo Fashion Week 2018 and getting the prize of a full scholarship of Bachelor of Arts(Hons) in Fashion Design by LimKokWing University in Kuala Lumpur.

Picture – #afds #mediadirector – Mr Clifford Yap #Cliffy


AFDS Fashion Shoot in Kuala Lumpur!

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A collaboration project with AFDS Hotel Partner – The Hulo Hotel + Gallery​.
● Hair and make up by Orson Liyu​
● Shoes and bags by Fion Poon​ – FION POON​
● Photography by Calvin Wong​● Props & Background Setup by Cupcat Images​
● Location – The Hulo Hotel + Gallery
● Models – ASEAN Fashion Designers Showcase #modelambassadors – Lingling​ , Por​ and Elizabeth​.
● Designers – Hayden Ng​ – HAYDEN BOUTIQUE​. Natacha Van​ – Natacha Van Collection​, Melvin Shah​ – Atelier Prive By Melson​, Micheal Ooi​ – MOfactory​ and Pitnapat Yotinratanachai​ – Pitnapat​.


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