IDA ONG – Decorum Director

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Ida Ong, founder and owner of Imp international, formerly a Model Agency and Grooming College since 1977, comes with a wealth of public relations experience, having worked in leading Singapore hotels, the Shangri-La and Phoenix, and also served as Marketing and Public Relations Manager of the Specialists’ Centre before starting her own business.

 Imp international was one of Singapore’s leading modelling agencies until May 8, 1992, when Mrs. Ong felt the market need and great potential for image building, and so turned the company around to solely concentrate on grooming for people of all ages, and from all vocations.

 Over the years, she has quickly gained the high reputation of being a top Grooming Consultant, having personally groomed a wide range of people, from school children to top models and actors. Some of the more well-known names include leading female television actress Ms. Zoe Tay, international movie star Ms. Fann Wong, well-known local newscaster Ms. Glenda Chong and former television actor and now leading banker Mr. James Lye, who were her top models in Imp international.

 She is also a much sought-after Stylist and Host for fashion workshops and have conducted numerous ones, for leading fashion brands like Liz Claiborne, Mexx, Theme, Metro, just to name a few. With her repertoire of anecdotes and wide fashion knowledge, she is able to share valuable tips, especially on colour coordination, maximise use of purchases, figure analysis, wardrobe planning and current trends, as well as enjoy wonderful rapport with her audience.

 Ida is personally involved in conducting many of the courses offered by Imp international, and her specialty lies in ETIQUETTE, the Western Dining Etiquette course being one of the most popular where participants can learn in a hands on and fun ambience.

 She has travelled to Tokyo, Japan, Shanghai, China and Ho Chi Minh in Vietnam to conduct these courses.

 As of May 9, 2016, she has attained the WSQ Advanced Certificate in Training and Assessment (ACTA) qualification which is a Singapore Workforce Skills Qualification (WSQ) programme listed within the Training

and Adult Education Professional Competency (TAEPCM) developed by the Singapore Workforce Development Agency (WDA).

In 2017, Ida was invited by the Lao Fashion Week Board to be the Official Model Trainer for all models that walked in the shows.



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