INDONESIA

Lenny Agustin – Head, AFDS (Indonesia)

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  • Lenny Agustin is an award winning designer who always believes in infusing traditional Indonesian fabrics into a stylish, young, edgy and playful design since the beginning of her career. Her designs represent Indonesia in a youthful manner that expresses the freedom of the young fashionistas, making her a popular name among today’s youth. Her mission and vision are to make young people more familiar with the cultures and traditional Indonesian fabrics through designs that suits their style and personality.
  • Lenny began her career in 2001 by opening a boutique on Jl. SetiabudiKuningan, Jakarta and has participated in various fashion shows in Indonesia . Since 2007, Lenny holds her annual fashion show and in 2009, she was invited to do a showing at the Japan Fashion Week organized by The Japanese Foundation, after a rigorous selection in terms of creativity and fashion business.
  • Her labels – LENNY AGUSTIN – Bridal fashion and Cocktail Contemporary.
  • High Fashion inspired by the traditional dress silhouettes like the kebaya , bodo and kurung clothes transforming them into edgy fashion.
  • LENNOR – Ready to Wear was launched in 2008.
  • Using 90 percent of traditional materials such as batik, sarongs, woven, jumputan and lurik designed into casual and fashionable clothing for men and young women.
  • On her home front, from 2008 – 2011, she has received multiple awards for her dedication to the world of fashion and culture Indonesia.
  • In February 2012, Lenny launched in first book – “Fashion is My Playground”. This book is dedicated to fashion school students and young new designers who want to know the passion and inspirations behind her style.
  • Currently Lenny is an active board member the Association of Designers & Entrepreneurs Mode Indonesia (APPMI) which has 180 members in 9 provinces. She also teaches in 3 fashion schools and is a much sought after brand ambassador and spoke person for many products like laptops, washing machines, cameras, motorcycles, and teenage make up products.
  • Lenny is an esteem pioneer member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.

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  • Hannie Hananto started her Muslim fashion business in 2006 and she is very active in many fashion events in Indonesia and other countries.
  • In 2006, Hannie’s fashion design career took off, after winning 2nd place at the 1st LRBM (Lomba Rancang Busana Muslim) by Noor Magazine.
  • In 2011, she participated in a fashion show in Paris. 2013, Hannie did a fashion show in New York and later the same year, a showcase in Morocco, where she also conducted a hijab tutorial at the Indonesia Embassy.  2014, Hannie was at the ASEAN Ladies Coffee Morning at KBRI Kuala Lumpur, Malaysia and designed for “The Executive” the biggest brand in Indonesia for Indonesia Fashion Week project 2014.
  • With her fashion label – Anemone is a collection series of Muslim clothing line.
  • Anemone is a collection of dresses, tops, pants, skirts, scarves, handmade bags and accessories, which are perfect for day to evening, inspired by modern day, architectural and geometrical with the creative use of black and white colours. Occasional use of Indonesian touches like Tenun and Indonesian motives are also infused into the line.
  • Hannie is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.

Dibya Hody

  • Hailing from, Surabaya, Dibya Hody is an Indonesian fashion designer born on 14th July, 1973. After graduation from Atma Jaya University, Jakarta in 2003, Dibya returned to Surabaya, Here he got a chance to work in the local fashion industry and that is when Dibya’s love for fashion developed and he has never looked back since then.
  • Dibya is one designer that does not go by the trends, but does what he thinks is right.
  • In 2014, Dibya opened this company – INTERIM Clothing Company, a platform for young local designers to put their creativity into the fashion line, where he hold the realm as its Creative Director. 
    As the Creative Director, Dibya oversees the entire design and production process, ensuring it creates a modern look with touches of Indonesian ethnic fabrics throughout the collection of ready to wear styles for today’s women.
  • Dibya is a member of the Indonesian Fashion Chamber Surabaya Chapter, he is responsible for it’s business network and developing local industry and brands, for a better and more fashionable Surabaya through D2-i Concept Store – “Work with heart and a lot of Passion”
  • INTERIM CLOTHING:
  • Interim clothing is an Indonesian fashion brand that creates fashionable and affordable ready-to-wear style for today’s global fashionable women. Creating that modern look with rich Indonesian fabrics, they works closely with various small businesses of the home industry that creates batik and fabrics. This to create a sustainable and ethical fashion industry in Surabaya and Indonesia.
  • Dibya is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.

Neera Alatas

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  • Neera Alatas is a high-spirited and humorous young lady who chose to be a fashion designer. She graduated with an ISIIP Jakarta, bachelor’s degree in communication (Advertising) from ISIIP Jakarta and a bachelor’s degree in communication from Universitas Terbuka.
  • Neera has always been interested in fashion from a young age and in 2008, she decided that she would trade in the day job and venture into the world of fashion. She enrolled into the Indonesia International Jakarta Fashion Institute and also the Make Up Forever Academy, so that she could learn the skills of both fashion and make-up.
  • Two years later, Neera founded her eponymous house of fashion in 2010 and introduced her first collection of Neera Moslem bridal brand.
  • In 2016, the designer launched the Neera Alatas Deluxe Ready to Wear Collection and following that many special collaborations with other designers such like Hanneera and LinaSukijo x Neera Alatas, which of course can be distinguishably recognisable in terms of styles, target markets and concepts within each brand.
  • Neera Alatas also collaborates with many local textile companies and weaving craftsmen in Indonesia with the effort of encouraging and boosting local products in the fashion industry in Indonesia and beyond.
  • An advice that Neera gives those women who dream to become successful in terms of their business is that they should know their customers and cater to them. This is the fundamental lesson most business students are taught during their college years and this is what she believes in.
  • Neera describes herself as an average woman who understands the fashion desires of other average women.
  • Neera is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.

Eko Tjandra

  • Eko Tjandra is an Indonesian designer who has a deep love for Indonesia’s traditional cultural heritage. His name may not be as famous as other designer beauty pageants, but his work in the world of beauty pageants has long made achievements for Indonesia.
  • Born in 1982, Eko Tjandra is a native of the Bojonegoro region. When Eko was in high school, he was influenced by his classmate’s mother, who offered to teach him sewing. That was his starting point into the world of fashion design.
  • Before becoming a professional fashion designer, the young Eko Tjandra was a stage singer. In 2010, he and his business partner, Mas Tjandra, agreed to establish their fashion brand – Olanye by Eko Tjanda. Eko is the collection designer while Tjandra is in charge of marketing. The two men were originally friends in the TVRI singing competition and the friendship that started 8 years ago, developed into the fashion business because both Eko and Tjandra have an interest in the world of fashion.
  • The Olanye label was founded in 2010. This name was taken because both of them like the color orange. With the aim of creating a label named catchy, came the word transformation into “Oranye` Olanye. Eko and Tjandra founded Olanye at first not specifically for stage costumes, but for cocktail dresses. Everything changed since Olanye’s stage costume was worn by Hudson, who was then a participant in the Indonesia Looking for Talent contest.
  • The entry of Olanye’s stage costume design into the entertainment world then brought Eko and Tjandra a special interest in stage costumes. Eko admitted that he became increasingly interested in making stage costumes that were more unique. “When designing costumes with character I feel incredibly happy. I really prefer something decorative.” said the designer who was not satisfied enough when working on ready-to-wear clothes.
  • In 2013 Eko Tjandra was introduce to the world of beauty pageants through Miss Scuba Indonesia, this is where Eko Tjandra entered the world of beauty pageants, he started making evening gowns and national costumes for the pageants.
  • In the Miss Scuba International 2013 event in Malaysia, Indonesia, represented by Nadhira Ulya Suryadi, made it into the top 5 and won the best national costume with the Minangkabau theme. And continued in the following year 2014 through the same event Rima Demensah won the best national costume. A tittle that Eko Tjandra won back to back. The national costume is a modification of the Tapanuli South-North Sumatra costume with the theme “Batak Mandailing”.
  • The Best National Costume for Miss Earth 2014 for the Asia region was presented by Anissa Ananda Nusyirwan (Miss Earth Indonesia 2014). This national costume is a modification of West Sumatra culture with the theme “The Glory Of Sparkling Minang”. Best National Costume Supermodel International 2014 was presented by Sophia Fionnita (Supermodel Indonesia 2014) with the theme “The Enchanting Princess of Borneo”.
  • Best National Costume Miss Eco Universe 2016 was presented by Olvah Alhamid (Miss Eco Universe Indonesia 2016 and Top 5 Puteri Indonesia 2015). This costume takes the theme of Bird of Paradise with various meanings in each element of the national costume. The headpiece symbolizes the Honai of the traditional Papuan house, the wings on the right and left are made long with a length of 1.25m. The clothes that Olvah wears are made of gold-colored materials, symbolizing Papua which is rich in natural resources. Black orchids on the right and left sides of the chest, want to introduce to the world that black orchids are the most expensive flowers and come from Papua. Tifa musical instruments are traditional instruments on the right and left hip where Papua is rich in arts and culture. Bird of Paradise in hand symbolizes the beauty of Papua, which we must protect and preserve the population.
  • In 2016 Eko Tjandra made evening gowns for Dikna Faradiba at Miss Tourism International, and the two of them returned to the conversation with different evening gowns with fringes or tassel motifs.
  • Later in 2016, Eko Tjandra dressed the Indonesian representatives in Eko Tjandra’s design with a Lampung tapis cloth motif for the Olympics.
  • In 2018, Eko Tjandra became the official designer for Miss Supranational 2018 – Wilda Oktaviana Situngkir who won 3rd runner-up and best supermodel.
  • In 2020, Eko Tjandra developed a ready collection to wear collection with a touch of traditional Indonesian fabrics and aims to develop the OLANYE by Eko brand Tjandra to the international market.
  • Eko Tjandra is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.

Aldri Indrayana

  • Aldri’s fashion journey began in Sydney, Australia where he studied fashion business at The Fashion Institute Sydney.
  • During his time there, Aldri did his internship at Carla Zampatti, Gary Bigeni, Bianca Spender and Ermenegildo Zegna. After graduation and completion of his internship, Aldri returned to Indonesia.
  • In 2013, Aldri went on to do a short course on pattern making, creative fashion design with illustrator and digital print on textile at Central Saint Martin, University of London.  Upon completion of the courses, Aldri returned to Indonesia and started work as an engineer at PT. Siemens Indonesia in the Fall of 2013.
  • Aldri soon realise that his calling was in fashion and in May 2014, he established his eponymous label – ALDRIE.
  • His debut collection was womenswear and paying tribute to his engineering degree, his collections are influenced based on that, in the form of digital textile print.
  • Fall 2015, he introduced menswear into his collections and since then, menswear has been a staple in all his works.
  • Aldrie is all about quality, design, and comfort. Simple but yet abundance in details.
  • Each detailing carefully experimented and chosen to create a magnificent quality to these out of the box pieces of design.
  • In 2015, Aldri was one of the finalists, representing Indonesia in the ASEAN Youth and Creative Fair Competition.
  • In 2018, he was chosen as Indonesia’s representative to The Sakura Collection in Japan.
  • In 2019, Aldri took a more sustainable approach to design and has collaborated with many high-profile artists and illustrators like APR, Cota Cota Studio and on//off official and many other more.
  • Aldri is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.

Lisa Fitria

  • Lisa was born on September 9, 1978 in Semarang, central of java Indonesia. She was raised in the world of design, learning her trade from the hands of her mother who ran her own dressmaking business. Lisa began making costumes for her song and dance shows since elementary school.
  • She graduated from high school in 1996 and when on to college to majoring in textile design. Lisa won the scholarship from Hanseung Textile Industries and she spent the next two years learning the Korean language and textile industry in the cities of Daegu and Gumi, South of Korea. She graduated in 1998, in the midst of the Asian financial crisis which severely affected Southeast Asia, leading to Hanseung closing down its factories in Indonesia, and thus releasing Lisa from her obligation to work for the company.
  • She went on to work as a merchandiser for Sai Apparel Industries, another Korean garment company that played an important position in the Indonesian garment industry, based in Semarang.
  • After 2 years, she moved to Textile One, one of the largest textile marketing and distribution companies. Because of her passion and hard work, Lisa quickly advanced in the company and after nine years, she rose to the position of general manager of the company.
  • “But then, I remembered that I had always reminded myself that I have to achieve my dream when I reach 30 years,”  And at the age of 30, she resigned and started making her dream a reality.
  • In 2011, Lisa debuted her women’s ready-to-wear collection in a show at Jakarta Food and Fashion Festival (JFFF) at Mal Kelapa Gading, North Jakarta. Since then, Lisa has been actively presenting her collections and has participated in fashion shows both in Indonesia and abroad.
  • Lisa’s business core comprises of her retail ready-to-wear clothing and another wing for corporate uniforms. Her two ready to wear labels are sold through e-commerce platforms and pop up stores throughout Indonesia.
  • Lisa’s fashion style is androgynous, masculine cultivating a minimalist, streamlined look that relied on sublime tailoring and good fabric choice.
  • Despite her busy schedule, Lisa also teaches and provides training to small and medium entrepreneurs on textile and design knowledge. She is also a sort after judge of fashion design competitions and serves as the Vice chairman of Business Development in Indonesian Fashion Chamber (IFC).
  • Lisa is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.