Dave Ocampo – Head, AFDS (Philippines) dave-ocampo-vert

  • Known for his evening and elegant creations, the designs he creates are worn by clients belonging to high-profile backgrounds. Dave Ocampo introduced his eponymous brand Dave Ocampo – Fashion Designer, and showed his collection for the first time during the 2011 Philippine Fashion Week. The range flaunted in the show included swimwear, womenswear and menswear.
  • Dave is recognized for boldly using colors, luxurious fabrics and defining outfits with stylish and clean lines. He has also shown his craftsmanship in special showcases that highlights his love and passion for Philippine creative arts. Among these shows are Metamorphosis of the Butterfly Sleeves (showcase of the Filipiniana), DENR-Environmental Summit – Eco Fashion Show (upcycled and recycled fashion), Biyaya ng Manobo Fashion Show (indigenous fabric turned in luxe wear creations), Tintura de Malabon (formal wear with the use of the Filipino art of dyeing) and Las Trajes de Boda en Las Casas (Filipino wedding showcase, specifically Mindanaoan weddings).
  • Currently, he is the Vice-President for External Affairs of the Designers Circle Philippines and is actively involved in many projects for its members, to foster partnership with both private and government organizations. Propelling an era of standing out and bringing new things to the fashion platform.
  • Dave is an esteem member and fashion ambassador of the ASEAN Fashion Designers Showcase representing Philippines.


  • That wonder seeker flair or call it her innate gypsy side of style follower Charmaine ‘Cham’ Santos has paved the way to follow her pursuit of fashion. 
  • As a free-spirited teen who was once admittedly obsessed with boho chic craze became more curious of how fashion can affect and change the mindset of any person. 
  • At a tender age of 16, she has always believed that being well-dressed is a form of manner and expression.  Her initial aim was to do styling jobs that will enable her to experiment and create a distinct image.
  • With that, she admits that she has always been amazed with the glitter of Hollywood style glitz and that has inspired even her more. That gradually added fuel to her genuine interest in fashion.
  • This has pushed Cham to explore and learn more on her chosen field plus the fact that she was practically raised in a family that capitalized style into a thriving biz.
  • But she has discovered that more than being a stylist, her real calling was to be a designer.
  • Cham had her formal studies of design at College of Saint Benilde Art School.  Besides the visual part of the design, what has drawn her eventually into it were the aesthetics and technicalities interwoven in every aspect of a clothing. 
  • From the structure, to the texture, color coordinating and craftsmanship involved in creating a masterpiece has made her love fashion even more.  She also gives gratitude to her designer teachers that didn’t get tired of training her the basics, instilling the ‘be who you are’ mindset and never copy anyone’s design while teaching the proper style aspects in every step of the way. During this learning process, a streak of well-defined confidence has emerged in Cham’s system that goes very well with her style instinct which later motivated her to create her own label.
  • All that she has learned in and out of the class while having hands-on training with their family’s garments biz, Cham summed it all and started her very own ready-to-wear (RTW) line, Black Velvet.
  • “I love colors, textures and prints. I always start my design ideas with that, and it flows freely. I’m happy that I can do that with what I’m passionate about and the designs that I love.” 
  • Cham rightfully knew that the learning does not stop there. She is geared up to every challenge and is welcoming short pitstops in her style journey.  Now, she has stepped up her game and is finally joining the ASEAN Fashion Designers Showcase. Through this noteworthy endeavor, Cham is aiming to break out to amplify her brand’s network as well as reach. Likewise, it will be another feat of success soon to be added in her brand’s portfolio.
  • “I’m looking forward to my brand’s expansion and at the same time be acknowledged to other Asian countries. I know this show is the right avenue to make progress.  You see majority of my fellow designers have gone the ready-to-wear route and my only motivation is for my brand to stand out.”
  • Black Velvet speaks of trend meets practicality.
  • In keeping up with the global trends and changing style behavior, Cham Santos conceptualized and created Black Velvet in 2015. 
  • A ready-to-wear brand that gives fashion freedom to modern women through the distinctly made clothes perfectly suited for their every style needs.
  • Cham has always envisioned the brand to compete against the foreign counterparts and at the same time highlight the best aspect of Filipina’s body through clothes that defines subtly sexy mode but very wearable on every occasion that they head to.  
  • The label is currently housed in 20 branches of the big named retail department stores all around the Philippines making it accessible to their clients. 
  • Cham is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.

Edwin Uy

  • Edwin Uy is an award-winning Philippine-based designer of Filipino, Chinese, and Spanish descent. He has a degree in Mathematics from the University of the East before taking his place in the fashion industry.
  • Edwin Uy has created a name in the Philippine fashion industry because of his beautiful and unique bridal ensembles. He balances creativity and wearability that is why his creations have appealed to so many brides. Edwin is also known for his versatility as a couturier because apart from his bridal and evening wear collections, he creates fabulous show-stopping costumes as well. His works has been used by top artists and celebrities in their major concerts and special events.
  • Edwin began his fashion design career in 1996. He started with bridal and entourage gowns for families and friend. His craftsmanship and fine detailing found its way through word of mouth and his clientele started to grow in number.
  • Since then, he became one of the top designers in the Philippine wedding industry and has dressed many high-profile weddings. He is an active member of the FWDP (Fashion by the Wedding Designers of the Philippines).
  • As a fashion designer, he has staged numerous fashion shows. One of the highlights of his career was his first gala in 2003 which earned positive reviews from fashion critics. Another high point in his designing career was when he staged a show at the World Trade Center for the benefit of ABS CBN’s Bantay Bata Foundation.
  • In 2008, he was tapped to dress up all the cover girls (politicians and celebrities) of Woman Today magazine in a show to celebrate their Silver Anniversary. Edwin is also an active participant of the annual Philippine Fashion Week since 2007.
  • In the early years of his career, Edwin dabbled into designing accessories for top couturiers. This gave him good exposure and inspired him to further hone his designing skills and clothes making. After a while, this became an advantage for Edwin because his accessories compliment his clothes.
  • Edwin is also called the “designer of the celebrities”. He has been dressing up showbiz personalities such as Francine Prieto, Jolina Magdangal, Ai Ai de las Alas, Jessa Zaragosa, Pia Guanio, Angela Velez, Mel Changco, Tuesday Vargas, Jenny Miller, Andrea del Rosario, Sheryn Regis, Rachel Anne Go, Louie Heredia, Jean and Janika Garcia, Tetchie Agbayani, Alessandra de Rossi and Bea Alonzo.
  • Edwin was also the creative designer of the fabulous costumes of pop divas Kuh Ledesma and Zsa Zsa Padilla in their first major concert together entitled “DIVA 2 DIVA” held at the Philippine International Convention Center in 2005. Asia’s Nightingale Lani Misalucha also wore Edwin’s headdress for the opening number of her first major concert at the Araneta Coliseum.
  • More showstopper costumes and gowns by Edwin were also used by Vina Morales during her major concert at Araneta Coliseum in 2006. The First Lady of Bossa Nova, Sitti Navarro, wore Edwin’s beautiful gowns in two of her concerts at the Captain’s Bar of the Mandarin Hotel in Makati City.
  • In 2000 when he was commissioned these big names in the Philippine entertainment industry to design their couture, Edwin also started designing his first evening gown and national costume for an international pageant. When Peachy Manzano won Miss Tourism International in 2000, Edwin Uy began to be noticed.
  • In 2002, he created the national costume for April Rose Perez when she competed in the Miss Earth pageant in Manila, Philippines . His creation won 2nd place among 80 candidates. Despite the giant feat, Edwin did not pursue pageants until 2011. In that year, Edwin Uy took a 180-degree turn, used history for inspiration and won Best Designer of the Year in the Mutya ng Pilipinas.
  • In 2012, his Ifugao-Inspired dress worn by Nicole Schmitz won the Best National Costume in the Binibining Pilipinas Pageant. Schmitz eventually took home the Miss International crown.
  • In 2013, Edwin’s design won 2nd place in the Miss Earth pageant, his second for the contest and in an international pageant. The next year, he landed his first international Best National Costume Award worn by Hilarie Parungao at Miss Asia Pacific World 2014 . In the same year, Mister International winner, Neil Perez, donned an Edwin Uy national costume that placed third.
  • 2015 saw Edwin in his element, winning for the Philippines three Best National Costumes: Mister International worn by Reniel Villareal; Miss Scuba International worn by Cindy Madduma who also won the title; and Miss Grand International worn by Parul Shah.
  • In 2016, CJ Hirro competed in Miss Global and after winning the national costume award became 1st runner up to the title. One of Edwin’s popular pieces, the Pintados placed in the Top Three National Costumes at the Reina Hispanoamericana 2017, which was worn by title holder Wynwin Marquez.
  • In 2018, he bagged the Best National Costume in Miss Tourism and Culture Universe as well the Mister Tourism and Culture Universe.
  • 2019, Miss Supermodel Globe handed Edwin’s creations Best in National Costume Award as well as Best in Evening Gown.
  • 2020, Edwin’ creation was again in the top 5 Best National Costume worn by Miss Philippines and the other one worn by Miss Singapore, at the Supermodel International 2020 International pageant, and he was awarded the Best National Costume worn by Mr Philippines at Manhunt International 2020 International pageant.
  • Edwin Uy is truly a phenomenal talent, a legend in the field of fashion both in the Philippines and on the international stage.
  • Edwin is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.

John Robert Dela Serna

  • Being a grandson of a community dressmaker and having relatives who are in the garments industry, John Robert Dela Serna of Erjohn Dela Serna House of Designs once dreamt of having his name and designs being worn while at the same time promoting his Cordilleran roots.
  • A tour de force of the fashion design industry of Nueva Ecija (Philippines), he is starting to be known for his passion and ingenious attempt to marry his signature aesthetics of texture, modern, edgy and asymmetrical designs with the use of indigenous woven fabrics from the Cordilleras (northern mountain region of the Philippines).
  • This bold move to introduce to the modern society the products of his roots, the local weaving communities, was not left unnoticed by the press, which won him entry to the wider arena of fashion design in the Philippines and eventually earning his spot in one of the coveted fashion design organizations in the country: the Designers Circle Philippines.
  • His collaboration with an international brand has indeed jumpstarted his career as in 2017, his House of Designs made noise in a New York show and also got the chance to dress up International Candidates for International Pageants, a feat he still considers his biggest break to date.
  • John indeed has come a long way from his humble beginning when he started his fashion design journey back in 2016. He remembers that he financed his design school expenses from his income from small design gigs. Currently, his fashion design house employs full time staff and a small squad of trusted sewers.
  • From a clientele of mostly friends, Erjohn Dela Serna House of Designs now caters a wide range of clients and projects like pageants, corporate, social and wedding events. He was also able to dress up personalities like Catriona Gray (Miss Universe 2018), Athisa Manalo (Miss International 2018 1st Runner Up), Angelia Ong (Miss Earth 2015), and Venus Raj (Miss Universe 2010 4th Runner Up) to name a few.
  • Right now, other than the Igorot and the Cordilleran weaves, his designs have expanded to include other woven fabrics that are indigenous to the Philippines such as the T’nalak of South Cotabato, the Inab’l of Ilocos and the Hablon of Iloilo. With passion and attention to detail, his designs and garments are carefully studied and made to suit your taste. No two works are identical but his identity as a creator translates to his works.
  • Despite these many accomplishments, he still stays within his vision for his designs that is for them to continue having relevance and style even after five or ten years have passed.
  • Indeed, his keen attention to detail and his vision for the local textile industry has made him arrive to what acknowledgments he enjoys today. As what one of his mentors used to say, “His eye for prints allows him to deconstruct, at the same time, convert a piece that transcends time and place.”
  • John Robert Dela Serna is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.

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