This showcase is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform Thehomeground Asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN region and promote greater cross-cultural and creative collaboration between Asean and International fashion partners across the globe.
Here is a sneak peek of what you can expect to see from this exciting showcase of 93 International Designers from all around the world and Grooming & Deportment Masterclasses from Ms Ida Ong of IMP International, and Makeup Masterclasses from LT PRO (OFFICIAL) Make Up Team.
BLOCK these dates… 5 – 8 Aug 2021. STARTS AT 8 PM (+8 GMT). “LIVE” Streaming from
Introducing the first group of the 93 esteemed designers participating in the ASEAN International Digital Fashion Week – Resort Showcase, 29 designers from ASEAN Fashion Designers Showcase coming together from Singapore, Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Thailand, Vietnam and China (ASEAN Plus Three Cooperation).
SINGAPORE:✤ Hayden NG✤ TERRY YEO✤ JOANNA LIM✤ JOANNE QUAK & JOANNA LIM✤ POOJA NANIKRAM BRUNEI:✤ FADZIL HADIN✤ ATIQAH ISMAIL CAMBODIA:✤ NATACHA VAN INDONESIA:✤ DIBYA HODY✤ NEERA ALATAS✤ HANNIE HANANTO✤ EKO TJANDRA✤ LISA FITRIA✤ ALDRI INDRAYANA LAO PDR:✤ BANDID LASAVONG MALAYSIA:✤ EVEN ONG✤ FION POON MYANMAR:✤ CHARLOTTE BARJOU PHILIPPINES:✤ DAVE OCAMPO✤ EDWIN UY✤ JOHN ROBERT DELA SERNA THAILAND:✤ PITNAPAT YOTINRATANACHAI✤ PIMSIRI NAKSWASDI✤ VORRAVUT THO-EI✤ THANANPACHR JANTAJAROENPO VIETNAM:✤ GRACIE VAN & NICKY VU✤ PHAM DANG ANH THU CHINA:✤ ALO LO✤ YANG CHUN LIN
FNL Network I International Digital Fashion Week✤ ALIYA KALIEVA – Kyrgyzstan ✤ GEORGE KHALIFE – USA ✤ JUSTIN HAYNES – USA✤ NIZIE EMIRSHAH – Crimea✤ NURBEK KADYRKULOV – Kyrgyzstan ✤ OKSANA PONOMAREVA – Russia ✤ PATRICK CUPID – USA ✤ WEILING CHANG – USA✤ YESTAEV ALIBEK – Taraz
INTRODUCING ASEAN Fashion Designers Showcase #AFDS #new #fashionambassador, Thet Su Waddy from Myanmar.
Thet Su Waddy is a Myanmar designer born in Yangon on November 20th, 1998. She is affectionately known to all by her nickname – Elxie.
Her mother’s clothing atelier had a great influence on Elxe’s life and that is what made her pursue a career in fashion design. After completing her studies in high school, Elxie studied in YUFL for one semester while she prepared to attend fashion university.
In 2016, the 17-year-old Elxie started her formal education in fashion design at Raffles International College. She pursued a Diploma of Fashion Design and Bachelor of Fashion Design (Hons) from Northumbria University that is linked with Raffles Bangkok.
Part of the internship experience during the school years, she worked as backstage managing assistant for Chanel Cruise Show in Bangkok 2018 and assisted Kunming Folk Fashion Week 2019.
Elxie completed her graduation in June 2020 with a Bachelor of Arts with Second Honours Class (Lower Division) from Northumbria University.
The year 2021 witnessed Elxie establishing her own brand, Elxie Atelier that defines her fashion aesthetics and caters to Myanmar’s fashionistas in 20s.
Elxie keen interest in artworks, architecture, and people inspires her to create eye-catching details to infuse into her designs and to create contemporary fashion with a ready-to-wear line for Myanmar’s fast growing fashion market.
Elxie is inspired to keep on working by seeing people in her creations and when she meets a very chic woman who happens to like her designs. This is what motivates her to keep on going.
Elxie is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Myanmar.
This showcase is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform, Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN and International regions and promote greater cross-cultural and creative collaborations.
This showcase is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN region and promote greater cross-cultural and creative collaboration.
OUR Esteemed Partners:
✤ Asia Model Association Committee ✤ Silk Road International Fashion Week ✤ Aspara Fashion Week ✤ FNL Network ✤ International Digital Fashion Week ✤ SHOWSTARS – Marbella Fashion Week & Granada Fashion Week ✤ Stockholm International Fashion Fair ✤ Serbia Fashion Week ✤ Mad Mood Milano Fashion Week ✤ Equatre ✤ Thehomeground.asia ✤ LT PRO (OFFICIAL) ✤ The Luxury Network Singapore ✤ IMP International ✤ HAYDEN BOUTIQUE ✤ YAYOI Singapore ✤ Yogofi – Global Mobile WiFi Hotspots – http://www.yogofi.com
INTRODUCING ASEAN Fashion Designers Showcase #AFDS #new #fashionambassador, John Robert Dela Serna from Philippines.
Being a grandson of a community dressmaker and having relatives who are in the garments industry, John Robert Dela Serna of Erjohn Dela Serna House of Designs once dreamt of having his name and designs being worn while at the same time promoting his Cordilleran roots.
A tour de force of the fashion design industry of Nueva Ecija (Philippines), he is starting to be known for his passion and ingenious attempt to marry his signature aesthetics of texture, modern, edgy and asymmetrical designs with the use of indigenous woven fabrics from the Cordilleras (northern mountain region of the Philippines).
This bold move to introduce to the modern society the products of his roots, the local weaving communities, was not left unnoticed by the press, which won him entry to the wider arena of fashion design in the Philippines and eventually earning his spot in one of the coveted fashion design organizations in the country: the Designers Circle Philippines.
His collaboration with an international brand has indeed jumpstarted his career as in 2017, his House of Designs made noise in a New York show and also got the chance to dress up International Candidates for International Pageants, a feat he still considers his biggest break to date.
John indeed has come a long way from his humble beginning when he started his fashion design journey back in 2016. He remembers that he financed his design school expenses from his income from small design gigs. Currently, his fashion design house employs full time staff and a small squad of trusted sewers.
From a clientele of mostly friends, Erjohn Dela Serna House of Designs now caters a wide range of clients and projects like pageants, corporate, social and wedding events. He was also able to dress up personalities like Catriona Gray (Miss Universe 2018), Athisa Manalo (Miss International 2018 1st Runner Up), Angelia Ong (Miss Earth 2015), and Venus Raj (Miss Universe 2010 4th Runner Up) to name a few.
Right now, other than the Igorot and the Cordilleran weaves, his designs have expanded to include other woven fabrics that are indigenous to the Philippines such as the T’nalak of South Cotabato, the Inab’l of Ilocos and the Hablon of Iloilo. With passion and attention to detail, his designs and garments are carefully studied and made to suit your taste. No two works are identical but his identity as a creator translates to his works.
Despite these many accomplishments, he still stays within his vision for his designs that is for them to continue having relevance and style even after five or ten years have passed.
Indeed, his keen attention to detail and his vision for the local textile industry has made him arrive to what acknowledgments he enjoys today. As what one of his mentors used to say, “His eye for prints allows him to deconstruct, at the same time, convert a piece that transcends time and place.”
John Robert Dela Serna is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
Pooja has been in the fashion scene for 11 years. She started out as a wardrobe stylist for local shows such as SuperModel Me, In Cold Blood, Diary of Amos Lee, and other TV Commercials. Her experience and journey in fashion has allowed her to work with some of the most acclaimed, accomplished, creative and influential international designers and brands such as Manish Malhotra, Tarun Tahiliani, Abu Jani & Sandeep Khosla & Anita Dongre. Her involvement in the Audi Fashion Week & Fide Fashion Week has refined her skills in styling and increased her passion for fashion.
Pooja has had an affinity for fashion and design since young. To her, fashion is never about a certain trend or style that needs to be followed. Instead, it is a way of redefining and expressing oneself each time.
Her meticulous and enterprising attributes, her desire to bring fresh, unique, and innovative designs that tell a different story each time. Pooja believes that individuality speaks fashion.
Pooja is an esteem member and fashion ambassadors of the ASEAN Fashion Designers Showcase representing Singapore.
GÜVEN -The Label
Bold but never boring, Modern but never monotonous, Quirky but never quaint.
Güven is a one-stop menswear fashion premium brand that brings the best bespoke style designed for every man.
The brand strives towards quality and uniqueness above quantity.
From minimalistic to prints, to bold colours, the brand evokes a sense of confidence and distinctiveness in every design crafted. Using only the finest quality of fabrics to cultivate flawless pieces, Güven aspires to tell a story behind every style.
Worn by men, loved by women because confidence is always in style.
INTRODUCING ASEAN Fashion Designers Showcase #AFDS #new #fashionambassador, Lisa Fitria – Lisa Fitria, from Indonesia.
Lisa was born on September 9, 1978 in Semarang, central of java Indonesia. She was raised in the world of design, learning her trade from the hands of her mother who ran her own dressmaking business. Lisa began making costumes for her song and dance shows since elementary school.
She graduated from high school in 1996 and when on to college to majoring in textile design. Lisa won the scholarship from Hanseung Textile Industries and she spent the next two years learning the Korean language and textile industry in the cities of Daegu and Gumi, South of Korea. She graduated in 1998, in the midst of the Asian financial crisis which severely affected Southeast Asia, leading to Hanseung closing down its factories in Indonesia, and thus releasing Lisa from her obligation to work for the company.
She went on to work as a merchandiser for Sai Apparel Industries, another Korean garment company that played an important position in the Indonesian garment industry, based in Semarang.
After 2 years, she moved to Textile One, one of the largest textile marketing and distribution companies. Because of her passion and hard work, Lisa quickly advanced in the company and after nine years, she rose to the position of general manager of the company.
“But then, I remembered that I had always reminded myself that I have to achieve my dream when I reach 30 years,” And at the age of 30, she resigned and started making her dream a reality.
In 2011, Lisa debuted her women’s ready-to-wear collection in a show at Jakarta Food and Fashion Festival (JFFF) at Mal Kelapa Gading, North Jakarta. Since then, Lisa has been actively presenting her collections and has participated in fashion shows both in Indonesia and abroad.
Lisa’s business core comprises of her retail ready-to-wear clothing and another wing for corporate uniforms. Her two ready to wear labels are sold through e-commerce platforms and pop up stores throughout Indonesia.
Lisa’s fashion style is androgynous, masculine cultivating a minimalist, streamlined look that relied on sublime tailoring and good fabric choice.
Despite her busy schedule, Lisa also teaches and provides training to small and medium entrepreneurs on textile and design knowledge. She is also a sort after judge of fashion design competitions and serves as the Vice chairman of Business Development in Indonesian Fashion Chamber (IFC).
Lisa is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.
B1NARY or B-NARY is a Singapore based fashion label founded by fashion and textiles designers – Joanne Quak and Joanna Lim, creating womenswear and menswear from prints inspired by the pluralism surrounding the designers’ lives.
Bringing to the table exclusive edgy-looking classics that relates with your urban lifestyle. Timeless silhouettes with bold prints. Delicate textiles used with an unexpected twist. Serving as your daily muse of a wardrobe that combines attitude with a laid-back feel.
It is created for the generation of people who are unafraid to speak up, passionate in forging their own paths, perceptive to a fault.
They are here to design clothes that inspire you to embrace the familiar with the strange.
B1NARY or B-NARY started at the start of 2020.
Both founders are graduates of Lasalle College of the Arts, both specialising in Fashion Design and Textiles.
The label is designed to offer products and accessories which can be customized and tailored as per customer requirements, enabling people to get their favourite piece that fits them well.
They aim to work with social enterprise platform such as Tamar Village, and believe and aim, to support NGO NPO. They believe in contributing back to the society and are also exploring ways to enhance the whole supply chain, looking, and working with local resources.
Joanne Quak and Joanna Lim are esteem members and fashion ambassadors of the ASEAN Fashion Designers Showcase representing Singapore.
Aldri’s fashion journey began in Sydney, Australia where he studied fashion business at The Fashion Institute Sydney.
During his time there, Aldri did his internship at Carla Zampatti, Gary Bigeni, Bianca Spender and Ermenegildo Zegna. After graduation and completion of his internship, Aldri returned to Indonesia.
In 2013, Aldri went on to do a short course on pattern making, creative fashion design with illustrator and digital print on textile at Central Saint Martin, University of London. Upon completion of the courses, Aldri returned to Indonesia and started work as an engineer at PT. Siemens Indonesia in the Fall of 2013.
Aldri soon realise that his calling was in fashion and in May 2014, he established his eponymous label – ALDRIE.
His debut collection was womenswear and paying tribute to his engineering degree, his collections are influenced based on that, in the form of digital textile print.
Fall 2015, he introduced menswear into his collections and since then, menswear has been a staple in all his works.
Aldrie is all about quality, design, and comfort. Simple but yet abundance in details. Each detailing carefully experimented and chosen to create a magnificent quality to these out of the box pieces of design.
In 2015, Aldri was one of the finalists, representing Indonesia in the ASEAN Youth and Creative Fair Competition.
In 2018, he was chosen as Indonesia’s representative to The Sakura Collection in Japan.
In 2019, Aldri took a more sustainable approach to design and has collaborated with many high-profile artists and illustrators like APR, Cota Cota Studio and on//off official and many other more.
Aldri is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.
Eko Tjandra is an Indonesian designer who has a deep love for Indonesia’s traditional cultural heritage. His name may not be as famous as other designer beauty pageants, but his work in the world of beauty pageants has long made achievements for Indonesia.
Born in 1982, Eko Tjandra is a native of the Bojonegoro region. When Eko was in high school, he was influenced by his classmate’s mother, who offered to teach him sewing. That was his starting point into the world of fashion design.
Before becoming a professional fashion designer, the young Eko Tjandra was a stage singer. In 2010, he and his business partner, Mas Tjandra, agreed to establish their fashion brand – Olanye by Eko Tjanda. Eko is the collection designer while Tjandra is in charge of marketing. The two men were originally friends in the TVRI singing competition and the friendship that started 8 years ago, developed into the fashion business because both Eko and Tjandra have an interest in the world of fashion.
The Olanye label was founded in 2010. This name was taken because both of them like the color orange. With the aim of creating a label named catchy, came the word transformation into “Oranye` Olanye. Eko and Tjandra founded Olanye at first not specifically for stage costumes, but for cocktail dresses. Everything changed since Olanye’s stage costume was worn by Hudson, who was then a participant in the Indonesia Looking for Talent contest.
The entry of Olanye’s stage costume design into the entertainment world then brought Eko and Tjandra a special interest in stage costumes. Eko admitted that he became increasingly interested in making stage costumes that were more unique. “When designing costumes with character I feel incredibly happy. I really prefer something decorative.” said the designer who was not satisfied enough when working on ready-to-wear clothes.
In 2013 Eko Tjandra was later introduce to the world of beauty pageants through Miss Scuba Indonesia, this is where Eko Tjandra entered the world of beauty pageants, he started making evening gowns and national costumes for the pageants.
In the Miss Scuba International 2013 event in Malaysia, Indonesia, represented by Nadhira Ulya Suryadi, made it into the top 5 and won the best national costume with the Minangkabau theme. And continued in the following year 2014 through the same event Rima Demensah won the best national costume. A tittle that Eko Tjandra won back to back. The national costume is a modification of the Tapanuli South-North Sumatra costume with the theme “Batak Mandailing”.
The Best National Costume for Miss Earth 2014 for the Asia region was presented by Anissa Ananda Nusyirwan (Miss Earth Indonesia 2014). This national costume is a modification of West Sumatra culture with the theme “The Glory Of Sparkling Minang”. Best National Costume Supermodel International 2014 was presented by Sophia Fionnita (Supermodel Indonesia 2014) with the theme “The Enchanting Princess of Borneo”.
Best National Costume Miss Eco Universe 2016 was presented by Olvah Alhamid (Miss Eco Universe Indonesia 2016 and Top 5 Puteri Indonesia 2015). This costume takes the theme of Bird of Paradise with various meanings in each element of the national costume. The headpiece symbolizes the Honai of the traditional Papuan house, the wings on the right and left are made long with a length of 1.25m. The clothes that Olvah wears are made of gold-colored materials, symbolizing Papua which is rich in natural resources. Black orchids on the right and left sides of the chest, want to introduce to the world that black orchids are the most expensive flowers and come from Papua. Tifa musical instruments are traditional instruments on the right and left hip where Papua is rich in arts and culture. Bird of Paradise in hand symbolizes the beauty of Papua, which we must protect and preserve the population.
In 2016 Eko Tjandra made evening gowns for Dikna Faradiba at Miss Tourism International, and the two of them returned to the conversation with different evening gowns with fringes or tassel motifs.
Later in 2016, Eko Tjandra dressed the Indonesian representatives in Eko Tjandra’s design with a Lampung tapis cloth motif for the Olympics.
In 2018, Eko Tjandra became the official designer for Miss Supranational 2018 – Wilda Oktaviana Situngkir who won 3rd runner-up and best supermodel.
In 2020, Eko Tjandra developed a ready collection to wear collection with a touch of traditional Indonesian fabrics and aims to develop the OLANYE by Eko brand Tjandra to the international market.
Eko Tjandra is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.
MYANMAR Charlotte Barjou ART DIRECTOR l MISATO KARIBE VIDEO PRODUCER l PAING SOE OO STYLIST l VICTORIA ARAMBURU MUA l KWAN KWAN MODEL l ARIEL THUTA SHOES l COMMUNE WEAR HAT l MON PANAMA LOCATION l DELPHINE DELORME ATELIER
ZIN Collection FASHION DIRECTOR – Z Htoi San VIDEO PRODUCER I WAI PHYO YDMA PHOTOGRAPHER l NAY DARGAY HMUA DESIGNER l ROSA ROSA MODELS I FRANCIS LEO, NANG YING MWE HOM
Minthuryein Mode et Design ART DIRECTOR l STYLIST l LWIN KHANT MAUNG VIDEO PRODUCER l THE NAWAMA MEDIA PRODUCTION PHOTOGRAHER I PHONE MYAT HTOO l SAI PHONE HTOO STUDIO MUA l OLIVIA AW LAYY, PHONE NYEIN CHAN HAIR l OLIVIA AW LAYY, NHAING KHIT MANN MODELS l YE HEIN, MOTE THONE, NYEIN CHAN, HTET HLANG, M JA SENG, DEE, KIM & JESSIE
AFDS EXECUTIVE COMMITTEE, AFDS COUNTRY HEADS AND ALL WHO HAVE CONTRIBUTED IN ANY WAY TO MAKE THIS A GREAT SUCCESS.
Edwin Uy is an award-winning Philippine-based designer of Filipino, Chinese, and Spanish descent. He has a degree in Mathematics from the University of the East before taking his place in the fashion industry.
Edwin Uy has created a name in the Philippine fashion industry because of his beautiful and unique bridal ensembles. He balances creativity and wearability that is why his creations have appealed to so many brides. Edwin is also known for his versatility as a couturier because apart from his bridal and evening wear collections, he creates fabulous show-stopping costumes as well. His works has been used by top artists and celebrities in their major concerts and special events.
Edwin began his fashion design career in 1996. He started with bridal and entourage gowns for families and friend. His craftsmanship and fine detailing found its way through word of mouth and his clientele started to grow in number.
Since then, he became one of the top designers in the Philippine wedding industry and has dressed many high-profile weddings. He is an active member of the FWDP (Fashion by the Wedding Designers of the Philippines).
As a fashion designer, he has staged numerous fashion shows. One of the highlights of his career was his first gala in 2003 which earned positive reviews from fashion critics. Another high point in his designing career was when he staged a show at the World Trade Center for the benefit of ABS CBN’s Bantay Bata Foundation.
In 2008, he was tapped to dress up all the cover girls (politicians and celebrities) of Woman Today magazine in a show to celebrate their Silver Anniversary. Edwin is also an active participant of the annual Philippine Fashion Week since 2007.
In the early years of his career, Edwin dabbled into designing accessories for top couturiers. This gave him good exposure and inspired him to further hone his designing skills and clothes making. After a while, this became an advantage for Edwin because his accessories compliment his clothes.
Edwin is also called the “designer of the celebrities”. He has been dressing up showbiz personalities such as Francine Prieto, Jolina Magdangal, Ai Ai de las Alas, Jessa Zaragosa, Pia Guanio, Angela Velez, Mel Changco, Tuesday Vargas, Jenny Miller, Andrea del Rosario, Sheryn Regis, Rachel Anne Go, Louie Heredia, Jean and Janika Garcia, Tetchie Agbayani, Alessandra de Rossi and Bea Alonzo.
Edwin was also the creative designer of the fabulous costumes of pop divas Kuh Ledesma and Zsa Zsa Padilla in their first major concert together entitled “DIVA 2 DIVA” held at the Philippine International Convention Center in 2005. Asia’s Nightingale Lani Misalucha also wore Edwin’s headdress for the opening number of her first major concert at the Araneta Coliseum.
More showstopper costumes and gowns by Edwin were also used by Vina Morales during her major concert at Araneta Coliseum in 2006. The First Lady of Bossa Nova, Sitti Navarro, wore Edwin’s beautiful gowns in two of her concerts at the Captain’s Bar of the Mandarin Hotel in Makati City.
In 2000 when he was commissioned these big names in the Philippine entertainment industry to design their couture, Edwin also started designing his first evening gown and national costume for an international pageant. When Peachy Manzano won Miss Tourism International in 2000, Edwin Uy began to be noticed.
In 2002, he created the national costume for April Rose Perez when she competed in the Miss Earth pageant in Manila, Philippines . His creation won 2nd place among 80 candidates. Despite the giant feat, Edwin did not pursue pageants until 2011. In that year, Edwin Uy took a 180-degree turn, used history for inspiration and won Best Designer of the Year in the Mutya ng Pilipinas.
In 2012, his Ifugao-Inspired dress worn by Nicole Schmitz won the Best National Costume in the Binibining Pilipinas Pageant. Schmitz eventually took home the Miss International crown.
In 2013, Edwin’s design won 2nd place in the Miss Earth pageant, his second for the contest and in an international pageant. The next year, he landed his first international Best National Costume Award worn by Hilarie Parungao at Miss Asia Pacific World 2014 . In the same year, Mister International winner, Neil Perez, donned an Edwin Uy national costume that placed third.
2015 saw Edwin in his element, winning for the Philippines three Best National Costumes: Mister International worn by Reniel Villareal; Miss Scuba International worn by Cindy Madduma who also won the title; and Miss Grand International worn by Parul Shah.
In 2016, CJ Hirro competed in Miss Global and after winning the national costume award became 1st runner up to the title. One of Edwin’s popular pieces, the Pintados placed in the Top Three National Costumes at the Reina Hispanoamericana 2017, which was worn by title holder Wynwin Marquez.
In 2018, he bagged the Best National Costume in Miss Tourism and Culture Universe as well the Mister Tourism and Culture Universe.
2019, Miss Supermodel Globe handed Edwin’s creations Best in National Costume Award as well as Best in Evening Gown.
2020, Edwin’ creation was again in the top 5 Best National Costume worn by Miss Philippines and the other one worn by Miss Singapore, at the Supermodel International 2020 International pageant, and he was awarded the Best National Costume worn by Mr Philippines at Manhunt International 2020 International pageant.
Edwin Uy is truly a phenomenal talent, a legend in the field of fashion both in the Philippines and on the international stage.
Edwin is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.