About

ASEAN Fashion Designers Showcase was conceptualised in Aug 2015 by Singapore fashion designer, Hayden Ng.

  • The showcase has been developed to help raise awareness and appreciation for the unique style and diversity in the Asean region and to promote greater cross-cultural, creative collaboration.
  • A unique opportunity to see the carefully edited haute couture and ready to wear collections representing the best of Asian interpretations of haute couture and street fashion
  • Trunk Show with Pop-Up Store featuring leading ASEAN fashion designers
  • Tour of ASEAN cities, beginning in Singapore, in 2016

The Aim – 

  • To grow the interest in Diversity and the Asian Identity
  • To foster a deeper understanding and interest in the ASEAN fashion industry
  • Each of the participating designers, must host all participating designers in their respective countries
  • Each designer will oversee the event they are organising that best represents the ASEAN Fashion Designers Showcase
  • Showcase and foster good ASEAN relationships
  • To put ASEAN Fashion Designers into the global map
  • To achieve mainstream regional awareness for fashion designers and models while nurturing up-and-coming, local fashion designers and models
  • To mentor fashion designer students, who have volunteered for this project – so that they can find their design direction in the near future

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